DESIGN SHIFTS
EVERYTHING.

This design marks a turning point.

PHILOSOPHY

BEYOND COMMUNICATION

For me, design is about organizing information and ideas in the right way and delivering them clearly to anyone.

I want to create experiences where people instantly understand — “I get it” — and feel moved, excited, and inspired.

I believe those small sparks of excitement enrich daily life, connect people, and nurture trust in a brand. Through design, my goal is to create better experiences and value, and to help make someone’s everyday life just a little more positive.

DESIGNER PROFILE

Shinya Abe

Born in Tokyo in 1985. MBTI type: ENFJ (“The Protagonist”).

With a gentle and peace-oriented personality, I first aspired to be a painter from childhood. At the age of 17, I encountered Eames’ La Chaise, which deeply inspired me and opened my path into the design world. Starting with furniture design, I gradually expanded my creative practice, and today my focus is primarily on graphic design, while continuing to work across a broad spectrum of creative fields.

Awards:

GOOD DESIGN Award (2009)
Japan Package Design Award (2010)
Director-General’s Award, Ministry of Economy, Trade and Industry (Information Policy Bureau)
Multiple corporate competition wins and adoptions

EXPLORE MY WORKS

SPACE

MEETS

DESIGN

PORTFOLIO→

EXPERIENCE

DIVERSE CREATIVITY,
BUILT ON PROVEN ACHIEVEMENTS

Through universal design and user research, I have built a deep understanding of user psychology and usability, accumulating over 20 years of experience. My work spans diverse fields — packaging, branding, web, and illustration — achieving tangible results in each domain.

This broad experience has given me more than just expressive skills; it has equipped me with the ability to identify the optimal approach for any challenge. Drawing on the expertise and skills honed through years of practice and award-winning achievements, I provide design solutions that clients can fully trust — from strengthening brand presence in the domestic market to supporting companies aiming for international expansion.

CASE STUDY

Three initiatives that shift food and culture, delivering new value to emerging markets.

BRANDING - 1

A rice brand that brings producers’ faces and stories to life.

Using a direct-from-farm system, we expressed Japanese rice culture through packaging with portraits and washi paper. The logo reflects the '88 steps of care,' delivering the story of Japanese rice to the world.

BRANDING - 2

Rice noodles that unite wellness and authenticity.

We introduced rice flour ramen and pasta, using grain symbols and soup-inspired colors to convey value. The branding balances wellness with authenticity, opening new noodle possibilities in the U.S. market.

BRANDING - 3

From Japanese tradition to modern spice.

We abstracted shichimi togarashi into the elements of thunder, wind, and fire, redesigning it with a bold simplicity. The brand drew strong attention at trade shows and is recognized as a new spice beyond traditional Japanese seasoning.