About

"Rooted in Japanese aesthetics,

I SHIFT design into something intuitive and marketable."

From visual identity and packaging to copy and storytelling,

I redesign and reframe each element to fit its market,

making Japanese products more compelling abroad, and American products more distinct and refined through a unique aesthetic lens.

SHIFT holds two meanings:

Transforming existing designs into culturally and contextually appropriate expressions that truly resonate in the target market.

Elevating a product’s appeal through clear, impactful visuals that instantly communicate its value and drive emotional and purchasing response.

Awards:

Good Design Award (2009)
Japan Package Design Award (2010)
Director-General's Award, Information Policy Bureau, Ministry of Economy, Trade and Industry
Selected in Numerous Other Corporate Competitions